financial EMPOWERMENT

Jo founded Financial Empowerment to help HR freelancers and consultants master their finances and build thriving businesses. She wanted a brand to sit under her ‘Let’s Talk About…’ umbrella that balanced professionalism with a sense of fun and confidence, reflecting her mission to make financial management accessible and empowering.

We worked with Jo to create a fresh visual identity for Financial Empowerment, combining a bold colour palette with clean, dynamic design. The logo represents the journey toward financial confidence (you’ll be FinE!), while accompanying iconography highlights the key pillars of her services.

With this cohesive branding, Jo can connect with her audience and inspire them to take control of their financial future.

Want to join Jo? Start your First Brand Kit journey today!